
- Those who articulate their concerns about the effects of the media without any actual evidence.
- Those who have conducted research into media effects and whether the effects are positive and negative.
- Those who are subject to the debate, usually children or teenagers consuming new forms of media which the 'adult culture' are worrying about.
This theory is shown to be taken action by the media as there are ratings and restrictions in place to display what is sutible for the audience. e.g. Age Ratings on Flims etc.
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