Carol Vernaillis Theroy

Carol Vernallis' theory is based on the editing of a music video. The theory includes four key concepts of editing:

• Narrative
• Editing
• Camera Movement & Framing
• Deigesis

Narrative
Vernallis suggests that the music video is a visual response to the narrative, What Vernaillis means by this is that what is happening in the music video is a representation of the lyrics. Also the theory suggests that there is not always a balance between narrative and performance. The video may be a partial fragmented narrative. Artists may sometimes leave music videos unfinished which lead to the audience beginning to pose questions towards the narrative of the song. Also the video may be a running montage theme.

Editing
Vernaillis also states that music videos may break many of the rules if the continuity editing, Also Editing will match the beat of the music. What Vernallis means by breaking the rules, a few examples of this are: You may see jump cuts, Breaks of the 30 degree rule, Cutting with the lyrics. You may not see smooth transitions, match on action and an even pace throughout.

Camera Movements & Framing
When it comes to the shot types extreme shots are very common. Also the style of framing and movement are usually a continuing theme that is distinctive to that video/genre. The master shots and close ups are used frequently. Any repetitions throughout the video and some frames will appear more important than others due to the way they have been shot/framed.

Deigesis 
The Deigesis may be revealed slowly throughout the music video. The characters may move to the music for example dance routines etc. Some frames may be more important than others due to the way that they have been shot. There also may be pieces missing in the audiences understanding of the deigesis.




The Vernallis' Theory can be applied to this video 'Stan' as what is happening in the video is a reflection of the lyrics. There is also various editing in this video, for example at the end where the thunder and lightning is happening and in sync with the sound of the thunder 'Stan's' reflection appears in the window beside Eminem. Also the camera movements link in with this theory as there are many close ups whilst the people in the video are talking etc. The deigesis is shown by the scene changing along with the verse (Eminem to Stan to Dido). When Eminem is singing it shows him, When Stan is singing  it shows him and when Dido is singing it shows her.